PACKAGE DESIGN

"Should make anything

irresistible"

RADIO COMMERCIALS

"It should go in one ear

and get stuck"

"Your eyes should hear the message

in 7 seconds"

"Ease of use - Easy on the eyes &

minimal navigation to information"

"Beware thumbs that point -

everything's under a microscope"

"The best billboards work

in any language"

"Events can only run smooth as clockwork

when someone who knows what they're doing is handling the details"